Tourism Whistler is charged with promoting Whistler-Blackcomb mountains and the Resort of Whistler to the world. They are the largest accommodation provider in Whistler and produce and promote many initiatives and events throughout the resort.

JM Media has partnered with Tourism Whistler since 2011 to produce a widely read news print feature each summer and winter called This Week in Whistler. For twenty-six weeks every year this multipage feature print and digital section runs in newspapers across BC promoting all things Whistler, including, people, places, events and advertisers of all sorts.