Innovative Fitness (IF) is a global leader in premium personal training, coaching, and lifestyle management. Founded in 1995, the company built its reputation by providing best-in-class coaching and training 100% tailored to your body, goals, and schedule. With twelve BC locations and an industry-leading proprietary software platform that allows their 200+ coaches to deliver remote personal training anywhere around the world, Innovative Fitness is committed to optimizing your health and transforming your life.

In addition to managing Innovative Fitness’s Vancouver Golf Tour Tournament Title Sponsorship, JM Media develops broad multi-media advertising campaigns for IF including other sports sponsorships, radio and print advertising, digital advertising, content, social media promotion and event management.